Futuremade Studio Store
Typology: Lifestyle Retail
Year of completion: 2020
As a sequel to their temporary pop-up store back in November 2019, Empt has once again worked with Futuremade Studio ; a leading lifestyle clothing brand from Malaysia on their first permanent retail space in Gasket Alley, Petaling Jaya.
With the brand’s aspiration of seeking adventures outdoors and affection towards utilitarianism, we imagined the retail space as a physical extension of Futuremade’s brand as we crafted the space that exudes warmth and tranquility. Drawing inspiration from Japanese craftmanship, we designed a set of functional furniture that took cues from Japanese traditional wooden house entrance where a raised footplate sits atop a bed of foundation stones allowing the structure to withstand the test of time.
Working closely with the builder Fusty Rabbits, we once again challenged the convention by constructing a long bespoke clothing display without a vertical support structure to achieve a minimal-yet-practical aesthetic that echoes well with the brand’s ethos. Adding a sense of familiarity to the space, the window display was populated by the owner’s personal collections and a handful of curated objects. An upright mirror was also installed adjacent to the caps display as we delivered a customer-centric shopping experience to the patrons.